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Junta42 Match Opens to Marketers and Associations

Cleveland, OH (June 24, 2008) — Romantics have eHarmony. Advertisers have AgencyFinder.com. Now brand marketers and associations are getting their very own matchmaker: Business matching site Junta42 Match today opens its doors to brand marketers everywhere. With the launch of its groundbreaking new service, Junta42 Match is playing cupid for North America’s very best branded-content providers and the marketers who want their talent.

“The process of finding qualified content providers for custom projects hasn’t changed in years,” said Joe Pulizzi, founder of Junta42 Match. “Businesses and associations still submit shotgun RFP’s, hoping for results, or scour the search engines trying unsuccessfully to find relevant results. Finding a reliable and expert pool of custom content providers usually takes two weeks to two months. We’ll get marketers a pre-qualified list in less than 10 minutes.”

An study conducted in April by the content marketing education site Junta42—a Junta42 Match companion—found that 87 percent of marketers are looking for out-of-house providers to create their branded content. From custom magazines to websites, enewsletters to events, brands are expanding their custom publishing and content portfolios in order to directly reach their target audiences, and marketers are scrambling to find talented publishers and agencies that can meet their branding needs.

Junta42 Match guides marketers through a simple—and entirely free—process that connects them with their ideal custom-content provider or offers them several carefully selected options. And since providers complete detailed application forms and are screened before being granted exposure within the database, marketers are guaranteed a reliable pool of pre-approved experts.

Among those offering their services on the new site are advertising agencies, interactive firms, content agencies, custom publishers, traditional publishers and other content experts and providers. In order to offer Junta42 Match as a free service to marketers, publishers pay the freight through both monthly and annual subscriptions.

Junta42 Match is supported by the Custom Publishing Council, American Business Media and BtoB magazine. For more information on Junta42 Match—and the online content marketing community site Junta42—visit www.junta42match.com and www.junta42.com. Contact info[at]junta42.com for details.

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