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Custom Publishing 101 Guide for Publishers Released

New White Paper Teaches Companies How to Provide World-Class Content Marketing Solutions

Cleveland, OH — The best things in life are free. No, really, it’s true, at least when it comes to marketing. Joe Pulizzi, the founder of online business-bookmarking site Junta42 and its companion publisher-marketer matching service Junta42 Match, has long argued that the best way for companies to attract and retain loyal customers is by giving away great content. Now he’s putting his theory to the test, giving custom publishers everywhere the keys to creating a “world-class content marketing company.”

The New Rules of Custom Publishing, a newly released white paper from Junta42, walks custom publishers through the nine key strategies they need to ensure success in the competitive-and essential-custom-content driven marketplace.

“Publishers around North America clearly see the opportunities in custom publishing and content marketing,” Pulizzi says “but many of them are struggling to adapt those services to the new rules of custom publishing. The opportunities won’t be around forever. This white paper will help publishers create a world-class content marketing agency that drives revenues for the future.”

Coming just a month after Junta42 Match opened its doors to custom publishers across the country, The New Rules of Custom Publishing is helping them build the infrastructure necessary to connect with marketers. Pulizzi, one of the industry’s foremost thought leaders, gives publishers all the information they need to capitalize on the second-fastest growing marketing segment (the Internet is first).

The nine strategies highlighted in The New Rules of Custom Publishing are:

1. Understand the Changes That Are Leading the Content Marketing Future – A comprehensive overview of the changes in technology, publishing and marketing that are driving the custom content revolution.

2. Be Active in Social Media: It’s Mandatory for the Future of Custom Publishing – From blogs to LinkedIn to Facebook, the new landscape of social media is an essential part of any strategy.

3. Acquire Expertise in All Forms of Content – Forget about focusing on one custom product; these days publishers need to be masters of everything from print magazines to Webcasts.

4. Walk the Talk – Don’t expect a client to have confidence in your expertise if your company is not its own best content marketer.

5. Position Yourself as Both a Marketing and a Publishing Expert – Only companies that understand – and work with – both sides of the business are going to thrive.

6. Have a Clear Value Proposition – At some point the custom publishing field will become glutted. What’s going to differentiate your company from the masses?

7. Price Your Services According to What the Customer Values – From industry standards to client specifics, everything a company could need to know about pricing.

8. Value the Role of the Project Manager – No project is going to manage itself. Don’t underestimate the importance of good oversight.

9. Use Questions, Not Answers: Five Steps to Closing the Deal – How to make the client knock on your door.

To read all of Pulizzi’s 12-page The New Rules of Custom Publishing white paper and its comprehensive plan for creating a top-notch company, visit http://www.nxtbook.com/nxtbooks/junta42/2008_nrcp/.

For all of the latest news on anything and everything content marketing, visit Junta42 at www.junta42.com. To learn more about Junta42 Match or to sign up as a member publisher, visit www.junta42.com//match.

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