Mark your calendar…
ABM’s Chicago Regional & BPA University
April 14, 2010
8:30 am – 12:30 pm (ABM Program)
1:30 pm – 4:30 pm (BPA Program)
Google, Inc.
20 West Kinzie St.
Chicago, IL 60610
FREE for ABM & BPA Members
Non-Members: $45
*Agenda for ABM program will be posted when it is available
About BPA University
BPA University will return to eight U.S. cities in 2010.
These free, half-day seminars will focus primarily on ever-growing digital media. Scheduled seminar topics will include: BPA’s Brand Reach audit, which allows media owners to report their full complement of products in a single, database audit; the BPA Interactive tool, which provides members with web measurement metrics at no additional cost; Auditing Digital Magazines, including the challenges and opportunities facing the magazine marketplace and the steps BPA is taking to development “next generation” definitions and metrics; and Future Initiatives and Upcoming Rules Under Consideration which may affect audit rules, procedures and reporting formats.
Join us for this fun and informative session.
BPA website link: http://www.bpaww.com/Bpaww_com/Pages/TrainingAndEvents.aspx