05/19/2008 - Content creators say multiplatform distribution, short form video, social media / user-generated content, and advertising are where the growth lies.
04/09/2008 - This study aims to learn more about ABM members’ offerings, their business objectives and their needs and concerns. It is the first step toward the creation of a full-scale custom media research project this year.
04/09/2008 - This study defines business-to-business custom publishing spending and habits; the findings are the first of its kind that analyze custom content specifically for business-to-business markets.
04/06/2008 - Advertising aggressively in a recession can not only boost sales and market share, it can also open a lead on the more timid competition.
04/06/2008 - A recent Forrester Research study commissioned by ABM conveys just how important industry-specific (custom-content) media properties are for both end-users and marketers in light of digital media growth and B2B media’s potential for supporting the B2B sales process.