Backlinks are equivalent to references of web related sources of links/paths leading to a source of valid, genuine and good quality information. Backlinks are inclusive of; in link, citation, inward link, inbound and incoming links. By fact, the Google team through their page rank algorithm employs the criteria of ranking the web pages with the best quality backlinks as the first in the search engine ranks. This is how they determine the most important web pages.
Social media marketing and SEO are strategies adopted and used by businesses in order to create an identity that is unique and appeals to clients to frequently visiting their site. Both strategies interrelate, in that the firm’s presence on different social networks such as Twitter or Facebook boosts its search rankings.
Often, marketers do not comprehend the link between social media and SEO and how social media affects Google rankings. This concept has been greatly assumed by most marketers, which questions the effectiveness of the kind of strategies they engage in. This article has captured a number of practices that greatly boosts SEO. SEO-certifications-courses
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SEO is an acronym for Search Engine Optimization entails the process of acquiring traffic from the editorial, free, natural or organic search results from on various search engines while PPC stand for Pay-per-click; a model of online marketing whereby an advertiser pay a certain fee every time one of his ads gets clicked. In essence it is a way of trading the number of visits to your site instead of making an attempt to earn the visits organically.
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If at all you have read about search engine optimization or studied it, there is a high chance that you may have come across the word backlink. For individuals who are not quite familiar to SEO, you are probably wondering what the term means and of what importance it hold.
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Social media platforms such as Facebook and Twitter affect rankings in SEO processes to some extent. This is to imply that while these platforms can influence the popularity of a certain website, they cannot automatically rank them higher in Search Engine Results Pages (SERPs) because of a number of other factors that come into play. For a site to be ranked higher in an SEO process, it must display irrefutable credibility and relevance. These are attributes that one cannot depend on the social media platforms to provide.
Take Google for instance; its search algorithms has been designed to ignore social links and as a result several links from Facebook, Twitter or Instagram connecting to your website does not automatically guarantee you a first page spot in Google’s SERP. Social media platforms should only be used to create awareness about the services or products of a certain website and not to anticipate improved rankings in search engines and here is why.
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