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Forrester Research: The Digital Transformation

Industry-specific media are more effective at reaching business decision-makers than general business media

A recent Forrester Research study commissioned by ABM conveys just how important industry-specific (custom-content) media properties are for both end-users and marketers in light of digital media growth and B2B media’s potential for supporting the B2B sales process. There are six versions of the study available to best fit your needs:

The Complete Version

Broken out by Industry Categories

Brief Presentations at Agencies and for Clients

Confirming the Power of Industry-Specific Magazines

Confirming the Power of Industry-Specific Events

Confirming the Power of Industry-Specific Digital Media

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