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CASE STUDIES

MasterCard - Small Business Means Big Business

Imagination worked with MasterCard to refine the Small Business site and increase the number of small business owners who use MasterCard small business products.

Semper Fi: Member Magazine of the Marine Corps League

OORAH! Always up for a challenge, we were psyched when we learned in spring 2006 that the Marine Corps League had chosen Hammock Inc. as the new publisher of its bimonthly magazine, sent to the organization’s nearly 70,000 members.

Envisage - How to Create Unbranded Awareness

Quintiles wanted to create an unbranded magazine and website to build and maintain the credibility of the Envisage program and demonstrate industry thought leadership.

RESEARCH

Accenture Survey Finds Agreement on Direction of Digital Market

Content creators say multiplatform distribution, short form video, social media / user-generated content, and advertising are where the growth lies.

ABM Custom Media Committee Survey

This study aims to learn more about ABM members’ offerings, their business objectives and their needs and concerns. It is the first step toward the creation of a full-scale custom media research project this year.

Junta42/BtoB Survey

This study defines business-to-business custom publishing spending and habits; the findings are the first of its kind that analyze custom content specifically for business-to-business markets.

MEDIA

ABM Presentation: Next Generation Content Marketing

WHITE PAPERS