CASE STUDIES
MasterCard - Small Business Means Big Business
Imagination worked with MasterCard to refine the Small Business site and increase the number of small business owners who use MasterCard small business products.
Semper Fi: Member Magazine of the Marine Corps League
OORAH! Always up for a challenge, we were psyched when we learned in spring 2006 that the Marine Corps League had chosen Hammock Inc. as the new publisher of its bimonthly magazine, sent to the organization’s nearly 70,000 members.
Envisage - How to Create Unbranded Awareness
Quintiles wanted to create an unbranded magazine and website to build and maintain the credibility of the Envisage program and demonstrate industry thought leadership.
RESEARCH
Accenture Survey Finds Agreement on Direction of Digital Market
Content creators say multiplatform distribution, short form video, social media / user-generated content, and advertising are where the growth lies.
ABM Custom Media Committee Survey
This study aims to learn more about ABM members’ offerings, their business objectives and their needs and concerns. It is the first step toward the creation of a full-scale custom media research project this year.
Junta42/BtoB Survey
This study defines business-to-business custom publishing spending and habits; the findings are the first of its kind that analyze custom content specifically for business-to-business markets.
EVENTS
ABM/FIPP WORLD CONFERENCE 2008
Sept. 7-9, 2008
New York, NY
13th Annual Creative Excellence in Business Advertising (CEBA) Awards
Oct. 1, 2008
New York, NY
SAVE THE DATE - ABM'S LOS ANGELES REGIONAL MEETING
Oct. 15, 2008
Los Angeles, CA
CONTINUING THE CONVERSATION
05-Aug-08 —Walking the battlefields, I compared the lessons of Gettysburg to my own company and to the current state of the B2B publishing industry. ... more »
Watch as ABM custom media committee Chairman Jim Meyers, president and CEO of Imagination, and Joe Pulizzi, founder and chief content officer of Junta42, discuss the increased demand for custom media and the outlook for custom media products and services. - Click to watch the video here »
BLOGS
imagination.
- The Judges Have Spoken
Recently, PMI’s Leadership was the “Grand” winner in the Pu...
Junta42
- Junta42 Match, Custom Publishing Matchmaker, Turns Two Months With Style
My wife and I were just talking today about how we can't believe ...
Custom Media Craft
- Jon Henshaw Notices Our Online Strategy. We Blush.
Jon Henshaw, the SEO guru (among many other things) at the web-de...
Seth Godin
- The first law of mass media
Organizations will work tirelessly to de-personalize every commun...
